Capturing Customers with right Message Essay Example | Topics and Well Written Essays - 250 words

Capturing Customers with right Message - Essay Example However, the likely disadvantage is that the business may not be able to cope with the demand of customers intending to redeem their coupons if the number is too high. On the other hand, the advantage of the service to the customer is that it is convenient since everything is done electronically. The main disadvantage is that in the event that the phone is lost, all data including the coupons are lost. This may result in loses. I strongly support the approach of using electronic coupons since it is a convenient way of networking. The customers need to network with different businesses and other consumers such that they can exchange information about products offered on the market (Kotler & Armstrong, 2010). I have experienced this when I learnt about different products on the market through networking with friends using cell phones. This can be improved if the company stores all the contact details in its database. When it is promoting a certain item, then it can automatically send the message to all the customers in the database. The response is likely to be