The Worlds Most Ethical Companies

The Worlds Most Ethical Companies Introduction Business ethics constitutes how organizations relate to their internal and external environments. The ethical climate therefore touches on things like working environment, safety of the employees, care and conservation of the environment and practices which promote the interests of the consumers.Advertising We will write a custom essay sample on The World’s Most Ethical Companies specifically for you for only $16.05 $11/page Learn More Ethical conduct of corporations is also intertwined with what is referred to as corporate social responsibility. This concept is generally used to refer to the relationship between businesses and their environment. All businesses operate in social, political and economic environments. The concept therefore takes into account how businesses interact with these environments, either positively or negatively. The topic of corporate social responsibility can be broken down into four main components namely the et hical, economic, philanthropic and legal components (Aras Crowther, 2010). This paper is based on the topic of business ethics. It looks into the topic through analysis of a single company selected from the database of the world’s most ethical companies. Key issues which are discussed include how the company behaves in a morally responsible manner towards its consumers, employees and the environment. Other issues which are discussed include how the morally responsible behavior can affect the company’s bottom line as well as recommendations on how the company can improve its policies to enhance its relationship with the consumers, employees and the environment. The paper is based on various academic readings about the topic of business ethics. The company under focus in the paper is the National Australia Bank (NAB). The bank’s main products include consumer banking, wholesale banking, business banking, insurance and wealth management (Murray, Poole Jones, 2006 ). The consumers of the bank include individual bankers, private and public institutions, businesses and community groups. According to the bank’s Chief Executive Officer Mr. Clyne Cameron, the bank’s strategic policy is aimed at putting the customers at the center in all operations to ensure that they realize their full potential.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More How NAB behaves in a morally responsible way towards consumers One way in which the bank behaves in a morally responsible manner towards its consumers is through the provision of quality services at fair prices. The bank also aims at having a relationship with consumers which is based on the principles of advice, guidance and help. The provision of quality services to consumers reflects a morally responsible behavior because it ensures that consumers are protected from any form of unfair trea tment such as fraud, exploitation and poor services. The other way in which the bank behaves in a morally responsible manner towards its consumers is through building prosperous communities. The bank believes that prosperous communities are based on prosperous economy and that is why it helps the communities to flourish by investing in industries and organizations which bring people together in groups for economic prosperity. Such groups are financed by the bank to tackle various issues such as social inclusion and education. Through its micro finance scheme, the bank provides loans to the groups at very affordable rates so as to enable them start or strengthen their business enterprises. In 2004, the bank launched a customer relationship management system which made it win the Cap Gemini financial innovations award in 2006. It also launched what it referred to as Ubank, a system which provides customers with an option of transacting business online with the aim of making them more satisfied by accessing banking services right at their homes or any other places of their convenience.Advertising We will write a custom essay sample on The World’s Most Ethical Companies specifically for you for only $16.05 $11/page Learn More How NAB behaves in a morally responsible way towards the environment In regard to the environment, the bank has established very clear guidelines in form of a policy which outlines its relationship to the environment. One way in which the bank behaves in a morally responsible manner towards the environment is through compliance with all laws and regulations which are put in place to protect the environment. For instance, it takes the necessary actions to ensure that its operations do not negatively affect the environment either directly or indirectly. Such a policy is a pointer of a morally responsible behavior because environmental pollution by corporates affects the health of the consumers. Having a clean en vironment ensures that the consumers enjoy a healthy environment and lead a healthy life. The bank also invests in providing its customers with services and products which help them understand their environmental challenges and how to mitigate risks associated with the environment. The bank uses this approach because it believes that for sustainability purposes, it must capacity build the customers to enable them understand their environment and take good care of it. How NAB behaves in a morally responsible way towards employees In regard to the relationship between the bank and its employees, the bank has a policy in form of employee code of conduct. The policy is guided by the principle that all employees should be treated fairly and accorded the dignity and respect which they deserve. This policy reflects a morally responsible behavior because the respect of employees is central to the success of any organization. Treating employees with respect and dignity not only makes them mo tivated but also enables them get the intrinsic value of work.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The bank also embraces the concepts of cultural diversity and gender sensitivity in its employment policy. It does this by ensuring that employees are not discriminated based on race, gender or color. The policy has seen many women rise to the top positions of leadership of the bank. The bank also ensures that employees are trained from time to time so as to enhance their capacity to discharge their duties. The training is part of the bank’s initiative to ensure that the customers get quality services at any given time. Training of employees is a morally responsible behavior because it not only improves the quality of services but also makes employees grow in their career. Such training is also important for the employees because once they leave the company, it serves as an asset by giving them a competitive edge over other job seekers thus increasing their probability of being employed in other companies. Effects of these morally conscious decisions on NAB’s bottom li ne If the bank keeps the spirit of treating employees with dignity, taking care of the environment and providing quality services to customers, it has a potential of increased growth which may see it open more branches in other countries. The fact that the bank has a policy which ensures that there are no discriminations based on gender and race can make it the preferred employer of many qualified employees. The nondiscrimination policy can also attract talented employees who like working in reputable and respectable organizations. Having talented and highly qualified personnel would inspire innovation which would trigger growth and expansion thus giving the bank a competitive edge over its competitors. Review of NAB’s policies from a critical perspective Towards consumers One area where the bank needs to improve its policy on consumers is in regard to the number of staff in its branches. According to the naked office website, it is claimed that the bank places a lot of empha sis on cutting costs (Naked office, 2014). This makes it have few employees in the branches to serve the constant or increasing number of customers. The employees therefore feel overworked without any additional compensation which is a form of exploitation. For the bank to make its customers more satisfied, there is need to recruit more employees to ensure that customers are served without delays. If it is not able to increase the number of employees, it needs to ensure that the employees are paid overtime so as to motivate them. The bank also needs to improve the efficiency of its online accounts so that customers using them are able to enjoy faster and reliable online services. There are claims that the banks online systems are sometimes very slow which is very embarrassing to the customers. Towards the environment In regard to its relationship with its environment, the bank needs to allocate more funds to environmental conservation. There is no evidence of significant activities which the bank undertakes to conserve the environment. It needs for example to contribute towards the management of greenhouse gases which cause global warming. It can also partner with other governmental and non governmental organizations to launch comprehensive environmental conservation programs both at the national and international platform. The bank needs to not only educate its customers on environmental management but also all members of the community where it has operations. This would ensure that it reaches as many people as possible thus increasing the impact of its efforts towards environmental conservation. Towards employees According to the naked office website, the bank has been accused of having poorly trained and inexperienced personnel at top leadership positions (Naked office, 2014). While it pays attention to the training of other staff, it has neglected the training and capacity building of its leaders and therefore, there is need for change so that it can have leaders who are not only experienced but also visionary and well equipped with the necessary skills and techniques of leadership. Such leadership would ensure that the bank comes up with strategic business decisions which would propel it towards excellence. The bank needs to as well scale up its employee motivation efforts by introducing more employee motivation programs and policies such as sponsorship programs for employees to further their studies, provision of retirement benefits, medical scheme for the workers and promotions based on merit. Conclusion The National Bank of Australia is one of the companies listed in the data base of the world’s most ethical companies. The bank behaves in a morally responsible manner towards consumers, the environment and employees through policies and guidelines which govern its business strategy and operations. It ensures that the consumers are provided with high quality services at affordable prices at any given time. It also has polici es which require employees to be treated with respect and dignity as a way of motivating them to be more productive. In regard to the environment, the bank provides its customers with information on environmental risks and how to mitigate them. These morally conscious policies have the potential of increasing the competitiveness of the bank in the banking industry, attracting talented employees and increasing innovativeness. However, the bank can do better through deployment of more staff, payment of overtime for the employees and provision of employees with more benefits for them to become more productive. It also needs to partner with other organizations to launch comprehensive environmental conservation programs as a way of scaling up its efforts towards environmental conservation. References Aras, G., Crowther, D. (2010). A handbook of corporate governance and social responsibility corporate social responsibility series. Farnham GU9 7PT: Gower Publishing, Ltd. Murray, P., Poole , D., Jones, G. (2006). Contemporary issues in management and organizational behavior. South Melbourne, Vic.: Thomson Learning. Naked office. (2014). NAB (National Australia Bank). Web.

10 Tips on How to Write the Perfect Blog Post

10 Tips on How to Write the Perfect Blog Post 10 Tips on How to Write the Perfect Blog Post 10 Tips on How to Write the Perfect Blog Post By Guest Author You have a story that everybody wants to hear, but how do you get people to your blog? The perfect blog post is about more than just great content. In fact, the way you format your post is almost paramount to the actual content itself. Readers may not even realize that they like these formatting nuances, but a well organized and designed post can help keep them reading and sharing. Here are ten things you can do to turn your content into the perfect blog post: 1. Pick the Perfect Title Coming up with a direct but enticing title is the most important part of your blog post. You want readers to find your article easily with a simple search. Picking a title that will accurately match what the reader is searching for is obviously important in this age when nearly every Internet experience begins with Google. The tricky part is striking the perfect balance between a relevant title and an exciting one. The perfect blog post title will be fun, funny, ironic or controversial while still keeping the core point of the article clear and present. 2. Make the Main Point Clear The perfect blog post will let readers know what they are about to enjoy right away. Unlike a novel or movie, you don’t want the crux of the blog post to develop slowly. Internet readers have notoriously short attention spans, so make sure you open with an intro paragraph that lays out the post and lets the reader know he or she has come to the right place. 3. Make a List One easy formatting trick is to organize your post as a list. Make your different arguments into numbered or bulleted points, or include bolded subheadings. Top-ten lists and rankings are interesting to readers and give the post a clear reason to be read to the end. It also makes the post organized and clearly shows the reader what the key points will be. 4. Linkbait The perfect blog post will have content that other bloggers want to link to. Posts with â€Å"How to†¦Ã¢â‚¬  or â€Å"Top 10† in the title tend to get a lot of blogosphere attention. A great blog post also needs to have a large number of outbound links in the body. This is will help other bloggers notice your work and give you a return link, and will also give readers a feeling that you have done your research before writing your post. 5. Make It Attractive Making your post look nice is a quick and easy way to make readers happy. Before making a post public, take time to go back and format it to your liking. Make keywords bold, form organized or bulleted paragraphs, cut out unnecessary content to shorten up the post, enlarge titles and subject lines, and so on. A perfect post will be a pretty post. 6. Include Multimedia Even if your writing is the richest on the Internet, adding images or videos is crucial to breaking up the text and keeping things interesting. If you are writing a travel post, include attractive images of the destination. If you are writing an editorial piece, embed a fun video clip that helps illustrate your point. Multimedia livens up a post and is a critical part of the perfect blog post. 7. Stick to the Point For a blog post to be perfect, it needs to be concise and it needs to stay on topic. As stated before, blog readers have a short attention span. When they search for a specific subject, they want the post to deal with that subject and not meander between several topics. Unless your post is about a Hollywood star or political scandal, mentioning such an event will only draw readers who are really looking for a post on a different topic. 8. Use Keywords The perfect blog post will be constructed with keywords in mind. A simple search using Google AdWords on a subject will let you know which related keywords are most commonly searched. Keeping those words in your title and throughout the body will make it easy for your audience to find your post and will make it clear to them that they have come to the right place. 9. Keep Length in Mind Though it depends on the nature of your blog, keeping your post to an appropriate length is crucial. There is no optimal post length, but if it is too long, you risk readers getting impatient and leaving before they are done. In general, keeping a post under 1,000 words is a good rule of thumb. Keeping it between 500-800 words is ideal. 10. Be Original Make your post unique! Don’t simply say what everybody else is saying. Add your mark by mixing it up and making your post stand out in some way. The perfect blog post will make your audience stop and think. It will conjure some sort of emotion and make readers talk amongst themselves. A good indication that you have done your job is a post with a lot of engagement. If a post has readers commenting or arguing, you know you have given your audience something valuable to talk about. While the perfect blog post starts with compelling content, there is clearly much more to the formula. Use these ten tips when you write your next post and sit back and enjoy the results! About the Author: Sarah Fudin currently works in community relations for the University of Southern Californias Masters in Teaching program, which prepares teachers to earn their teaching credential. Follow her on twitter @USCTeacher. Outside of work Sarah enjoys running, reading and Pinkberry frozen yogurt. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Business Writing category, check our popular posts, or choose a related post below:Dialogue Dos and Don'ts3 Types of HeadingsParataxis and Hypotaxis

Analysis of Clinton article America's Pacific Century Essay

Analysis of Clinton article America's Pacific Century - Essay Example All in all, whether the US will be at the center of the action is very much dependent on strategy. The basic assumption when it comes to national perspectives is that each and every state will have its interests that are to be pursued. Colonel Arthur Lykke proposes a three element approach when formulating a strategy (Bartholomees 3). This can be summarized as the end, ways and means approach. Strategy serves to control its surrounding instead of reacting to it. It enables the use of power in either a persuasive or coercive manner to achieve set goals. Based on the USAWC Strategy Formulation Framework, Clinton seems to be on the right track. The ideas articulated in the article are in line with the core national interests of the nation (Bartholomees 399) namely; security, stability, promotion of values and economic wellness. Clinton recognizes the need to invest the US resources wisely over the next ten years as this will have a great bearing the future of the nation as a world power (Clinton 1). She clearly states the strategic vision of the Obama administration as being guided by three principles. These are; maintaining political consensus, quickly adapting into the newly formed alliances and guaranteeing defense for new allies. The importance of the region is greatly emphasized. Clinton first points out that the US needs to reposition and not withdraw from the region as is proposed by some in the political scene. She highlights the market potential in Asia for American businesses as one of the key reasons to reposition. She also reiterates that the key to stability and security at home is the stability of areas abroad. The open markets in Asia are seen as an opportunity to invest, conduct trade and access latest technologies. These markets are also portrayed as being important to recovery of the US economy. Given the economic crisis that the nation went through a while back, it would be unwise not to seize the available opportunity for a speedy recovery. Cli nton advocates for a symbiotic relationship between Asia and the US. This proposal underlies the idea that both the US and Asia-Pacific need each other in order to progress well to the future. The article also distinctively identifies the national interests of the country. The most important is the issue of security. Several ways have been proposed on how to implement the strategy. Clinton first calls for application of a forward deployed diplomacy. In this case diplomatic assets are used to achieve partnership. Six key aspects have been forwarded as the basis for this approach. They are; the strengthening of security alliances; intensifying the work relationships with the emerging powers, this includes China; interacting with multilateral organizations in the region; expansion of investment and trading activities; establishing military presence; and championing for democracy and application of human rights in partner countries. There are several alliance treaties that exist with Co untries such as Japan, Australia, Thailand, South Korea and the Philippines. The countries have been identified as a fulcrum to the strategies that the US plans to apply in the Asia-Pacific region. Though the treaties have proven to be beneficial to the US, Clinton calls for the update of the treaties to make them more relevant to the current times. The alliance with Japan is

Business Law Core Case Study Example | Topics and Well Written Essays - 3000 words

Business Law Core - Case Study Example This can be enumerated as follows:- 1. Agreement: - the first essential element of partnership is agreement. It is a relation between persons who have agreed to share profits. There can be no partnership without an agreement. Therefore the relation of partnership arises from contract and not from status. 2. Business: - The second essential element of partnership is "business" because without business there can be no partnership. Business includes every trade, occupation and profession. It is not necessary that the business should be of long standing and permanent. A single commercial transaction may constitute a business (Abenneim (1913) 109 LT 219, 220). According to Lindley (Lindley on partnership, fourteenth Edition. P.116) if the persons are not already partners, share profits and losses of a particular transaction, they may be partners for the said particular transaction. 3. Sharing of profits: - Another essential element of partnership is sharing of profits of a business. If two or more persons agree to carry on a business but their objective or motive is not to share profits, it shall not constitute a partnership. Thus sharing of profits or participation in profits of a business is one of the important essential elements of partnership. Prior to 1860 this essential element was considered so much important that if two or more persons agreed to carry out a business with the objective of sharing profits, it was considered to be decisive of constituting a partnership between them. In 1860 the decision in Cot v. Hick man (1860) 8 HLC 268) brought about a revolutionary change in this respect. Delivering the judgment Lord Cranworth of the House of Lords said that sharing of profits is good evidence that the business in which profits have been incurred is being carried on behalf of the persons who are sharing profits. In other words, sharing of profits is prima facie evidence of partnership. But the decisive test is mutual agency. The real basis of liability is that the business is being carried on behalf of the persons sharing profits. 4. Manual agency: - if two or more persons agree to carry on a business to share profits, it is still possible that the partnership may not come into in order to constitute a partnership in addition to the above noted three elements, the case of Cox v. Hickman (supra) deserves a special mention in this connection. Lord justice Lindley defined company as "an association of many persons who contribute money or money's worth to a common stock and employ it for a common purpose (Dr. N. C. Paranjape, company law, 2002). In undertaking the operations of the hotel and restaurant, both parties need to form ad incorporate the company either by special statute or by registration under the companies Act for the time being in force. Further the company many also be incorporated by Royal charter which is perhaps the oldest mode of incorporation. Therefore the means that it means that if David and Angela decide to run their business as a company then their property will be the partnership it is appropriate as their property will continue to be theirs and they will only share profits and losses of the company. There are several disadvantages and advantages of using partnership over a company in the prevailing case of David and Angela. These can

Ford Motor Company :: Business Management Marketing Essays

Ford Motor Company is the world's largest producer of trucks, and the second largest producer of cars and trucks combined. Ford has manufacturing, assembly or sales affiliates in 34 countries and Ford companies employed 337,800 people world-wide in 1996. Ford has manufacturing facilities in 22 countries on 5 continents, with 87 plants in North America and 41 in Europe. In Europe, in 1995, Ford's combined vehicle market share, at 12.2%, was the highest for eleven years, with three of the eight best-selling cars. In 1995, in the United States, five of the ten top- selling vehicles were Ford, including the best-selling car (Ford Taurus) and best-selling truck (F-series). On January 1, 1995, Ford merged its North American Automotive Operations and its European Automotive Operations into a single organization, Ford Automotive Operations. Instead of being organized by geographic regions, the Company is now realigned by product line, with five Vehicle Centers, each responsible for one group of products worldwide. At the same time, Ford is reducing the time taken to develop a new vehicle from 48 to 24 months and reducing engines, transmissions, and basic vehicle platforms by 30% worldwide. Ford hopes that by pooling global skills and resources will result in more variations on each vehicle platform, increasing the number of vehicles introduced over the next five years by 50%. One of the key strategies behind the realignment has been growth. Ford has launched a variety of new initiatives throughout the world, with joint ventures for the assembly of vehicles in countries as diverse as China, India, Thailand and Vietnam. In China, Ford expects to begin production of light trucks with a company named Jiangling Motors in the near future. In India, Mahindra Ford India Ltd. will begin manufacture and distribution of Ford products, beginning with the Ford Escort, in mid-1996 and Fiesta in 1998. In Thailand, Ford has a joint venture to produce pick-up trucks and in Vietnam, Ford plans to build a vehicle assembly plant at Hanoi, together with partners Song Cong Diesel. In Poland, the Plonsk plant has begun to build Escorts and Transits. Joint ventures are establishing a presence for Ford all over the globe. Ford is working with two companies in Korea, one to supply automotive air conditioning units and the second as a new joint venture to produce electronic components later this year. In addition to the 20% of Jiangling Motors, China, acquired by Ford in 1995, four further manufacturing joint ventures in China have been set up to produce radiators, glass, plastic and electronic components. Ford has also acquired a 45% equity in South African company, Samcor, for the assembly of Ford

Terry Scholarship Applicant

Terry Scholarship Applicants: Use this essay to discuss an experience demonstrating your leadership outside the classroom. ) Describe a significant setback, challenge or opportunity in your life and the impact that it has had on you. Dance has always been my passion. When I was undergoing some difficult problems in my life, I always turned back to dancing. For nine years I had been going to the same dance studio, Pointe & Plie, however, a couple of years ago the owner of the company had closed her dance studio and relocated to another city.I was devasted because I had grown to love the instructors and build a strong friendship with the girls there. After that I knew dance would never be the same. It wasn’t until a couple years later, that a opportunitity opened up at my church. One of my friends, Tess, had been wanting to start a Praise & Worship Dance Team. She was barely going to start the team, and she asked me if I could help her recruit more people and make routines.I was a bit hestiate because I hadn’t danced in a while, but she convinced me that through my years of experience, I could do it. I ended up adding five more girls to the team, and were able to perform numerous of times at our church. The dance team was doing magnificent, and with more experience, we started performing outside of our church, such as youth rallies, musicals, local events, and different churches. The girls had grown to love dance.The year was coming to an end, and we could not wait for what exciting performances and activites we could do the upcoming year. However, Tess, the captain of the dance team, was leaving to college. Some of the girls had gotten discouraged because they thought dancing was over, however, I was not going to repeat the same mistake. I took the iniative to pick the team up and continue the performances even after she left. We continued to practice, and each day we got better; we even were blessed to have more members to the dance team.And to th is day, we are still performing a different routine every month at our local church. We also have added a young dance team that run ages 9-14, they also perform with us to routines taught my myself and some of my friends. Through this experience, I learned to be a leader and to not loose faith in what your passion is. Dancing will never end for me. Eventhough, I have had some setbacks, I will continue doing what I love. I hope to one day inspire the people around me to not loose sight in your dream, even if things do not go as planned.

Rolling Stones Members - Free Essay Example

Sample details Pages: 9 Words: 2843 Downloads: 3 Date added: 2017/06/26 Category Music Essay Type Essay any type Did you like this example? Chronology of The Rolling Stones Band Introduction A group of young men who had been in music for some while by the name The rolling Stones placed a claim that they were the greatest Rock Roll band in the whole world in the later part of 1960s. Most people disputed the claim and little did they know the group had actually raised to a world class musicians. Since then, the Rolling Stones music which is mainly based on Rhythms and Blues has continued to sound vital pieces through the decades. During the period of British invasion in 1964, the members of this group were called the bad boys instead of the worlds best band. What was viewed initially as a gimmick later led to a world image that many people especially their critics could not believe. One of their comrades Brian Jones met his death in 1969 which is up to date a mystery. This tragic year also saw violent murder during their set towards the end of the year at Altamont (Regina, 1980). This band pioneered the famous ridiculing tone of British rocks detachment and t hey did this through the music they composed. They wrote songs about offhand brutality, implied sex as a source of power among other compositions that were according to British community then, a taboo. This group did not act as per the norms of its community. Mike Jagger in his music and social controversies as a musician in this band was perceived to be evil and was as a result branded the name Lucifer. He released sympathy for the devil which, to many, was like an admission that what he and his group were doing was devilish. The Rolling Stones Band Dartford Maypole County Primary School is legendry to Jagger and Richards for this was their first meeting place. Afterwards in1960 the duo discovered one familiar thing concerning themselves which was love for RB. They managed to develop a reciprocal friendship with Dick Taylor, who was a guitarist and was pursuing economic studies in a London school. Jagger and Richards teamed up with Taylor and this also saw Richards be coming a second guitarist when they formed the Little Boy Blue and the Blue Boys band. This formation was disastrous for Richards as he was debarred from Dartford Technical College for absenteeism. Interestingly, Brian Jones started playing bebop alto sax and clarinet while in Cheltenham. One of the most awful things, at the age of sixteen Brian Jones had to flee briefly to Scandinavia for he had been a father to two illegitimate kids. Immediately after Jones returned back to Cheltenham, they teamed up with Ramrods prior to proceeding to London. Once he settled in London he joined Alexis Korner in his band which played blues. This did not stop him from organizing his own band of which he incorporated Ian Stewart who was a renowned pianist in London (Sandford Richards, 2004). Just as his colleague Elmo Lewis, Jones started to work at Ealing Blues Club and later joined other groups in singing blues. With this new group, he met and played with drummer Charlie Watts. While at one side Richards and Jagger started jamming with playing Blues music, these two together with Jones started going in to private music practice while Jagger became the most famous and featured singer of the time with blues, Inc. while in the city of London, the three friends and blues musicians Jones, Jagger and Richards rented a tiny apartment. Together with Tony Chapman who was a drummer, they cut a demo tape which to their disappointment did not meet the standards of EMI and was therefore rejected. Taylor left his colleagues to join the royal college of arts after which he started Pretty Things. The genesis of the name The Rolling Stones can be traced to this period when Taylor left. It is after his leaving when they did the song Muddy Waters. It is this particular song that earned them the name of their band which they were to use to rise to fame and be universally recognized as the best Rock music in the whole world. Life was a little bit a challenge to the group but when one of their colleagues Ian Stewart got a job with a chemical company in London, the rest of the group could not starve to death because there was something to eat, at least (Regina, 1980). July 1962, the band; The Rolling Stones was made up of its veterans Jagger, Jones, Richards together with bass voice singer Taylor Dick and drummer Mick Avory. The latter was to join the Kinks group later. This band staged their first work at the Marquee on the 12 th of July, 1962 (Sandford Richards, 2004). Two guys from the Cliftons band namely Chapman and Bill Wyman soon replaced Avory and Taylor respectively after their departure from the Rolling Stones band. According to Jagger, Jones and Richards, Chapman did not fit well in his new position. To avoid a mistake in appointing a person to replace Mr. Chapman, they decided to take their time, actually several months, to recruit Charlie Watts. They took much caution in executing this exercise because they simply wanted the b est person to take that role satisfactorily. Charlie Watts previously worked in Blues. He was an employee to an advertising agency. At one time, the Blues schedule would get too busy and it made his job difficult, he had decided to leave the group and concentrate on his advertising job. Recruiting Mr. Watts who was an advertiser is felt to have been a strategic approach for the members of the Rolling Stones band. First, Mr. Watts was a famous man in the city and he could appear in company advertisements for brands. Such a famous person being associated with the band and actively participating in the Rolling Stones made the group feel proud. Most of their fans would come to see the man they saw in television adverts perform live. This contributed positively in getting more fans and more cash in that case (Sandford Richards, 2004). In January 1963, Mr. Watts officially joined, thus completing the band. Their fortune began when Mr. Gomelsky Giorgio, who was a local busine ssman, signed a deal with the Rolling Stones where they were to perform at his Crawdaddy club for eight months. This residency was most successful for the band. The owner of this club remained the manager of the Stones, although unofficially, they were signed as clients to Andrew Loog Oldham who obtained finances from Eric Easton. Their sponsorship by Oldham was meant to raise their status so that they may out-compete the Beatles who were then the sensation of Britain. This kind of promotion was an easy way out for Mr. Stewart, who despite being mild-mannered was the bands popular pianist both on tour and road within the residence (Sandford Richards, 2004). The Rolling Stones released their first track single in June 1963, known as Come on by Chuck Berry. When the Stones first played on the British TVs Thank Your Lucky Stars Program, the producer of that program reportedly advised the groups sponsor and manager to get rid of Stewart because he was vile-looking singer wi th the tire thread lips (Mick et al. 2003). Despite this criticism, that single reached number twenty one on the British best music chart. The same year, the Rolling Stones for the first time participated in the London based National Jazz and Blues Festival which was held annually. In September 1963, the Rolling Stones band was short listed among other bands that were to participate in a package of tour entertaining their fans while promoting the business of their sponsors. Included in the tour were other bands such as Everly brothers, Little Richard and Bo Diddley. In December 1962, the Rolling Stones band released their second single track known as I wanna be your man which was entirely written by John Lennon and Paul McCartney. This track brought much fame to the band and it featured in the top 15 hits in Britain. In January 1964, The Rolling Stones band for the first time headlined a tour in Britain with the Ronettes. They jointly released a version of Not fade awa y which had earlier been done by Buddy Holly. This track rose up the chart and unbelievably was rated third. The track did not only bring fame to the Rolling Stones in Britain but also crosses borders as far as the US where it was rated No. 48 in the US singles charts. Meanwhile, the band had actually attained the dreams of their sponsors and manager because it was a real sensation in Britain. At times, the press would report things like members of the band had been spotted urinating in public which was a show of ill manners but at same time a proof of sensation in the city (Obrecht 1980). In April 1964, Rolling Stones band released their first album in United Kingdom which was followed by an American tour barely two months later in June 1964. They covered the song its all over now which had earlier been as collaboration between Valentinos and Bobby Womack. This song had been rated the British number 1 and had been one of their own (Stephen 2006). In their tour to Amer ica in June 1964, they stopped at the city of Chicago based Chess Records, to record five by five EP. Their recording was a success although there was a challenge when riots broke out when the band members attempted to address the press. Meanwhile, the bands version of the blues standard track little red rooster which had been rated number 1 on Britains chart was banned in the US market and media for claims that it had objectionable lyrics (Sandford Richards, 2004). At this time, both Jagger and Richards had already started the composition of their own tunes initially using Nanker Phelge for compositions which they made jointly. In August 1964, one of Jagger and Richards piece Tell me (you are coming back home) was one of the joint composition tracks which was accepted in the US and rated in the top forty (Regina 1980). In November 1964, another composition by Jagger and Richards which was original, Time is on my side was rated number 6 on the top hit chart in US. Since then, very few of the songs that were performed by the Rolling Stones band were a joint-composition of Richards and Jagger (Nico 2008). The year 1965 was a good year for the group because they recorded success. Their hit The late time became number one on the UK charts while it appeared in the top ten hits in the US in that spring. The stones next single release was I cant get no satisfaction which consecutively remained number 1 for four weeks in the summer of 1965 and it is perceived to have been the most famous song. The talented and creative duo (Jagger Richards) continued to write songs but with time, their composition became more sophisticated. Their work was worth their effort because each of their composition appeared in the top hit charts either in the UK or the US. Some of their most famous tracks include get off my cloud which was No. 1 in 1965, as tears go by rated position 6 in 1965, 19th nervous breakdown rated second in 1966, mothers little helper rated 8 in 1966 and have you seen your mother, baby, standing in shadow? which was rated ninth in 1966. The Rolling Stones released their primary LP 1966 and it was a set of purely original material (Sandford Richards, 2004). Although it was expected to bring much impact in the music industry and market, the impact was significantly minimized because the Beatles released their Revolver while Dylan Bob released his Blonde on Blonde almost at the same time. This resulted in steep competition in the market because despite these three simultaneous releases by industry foes, the Middle Eastern had produced paint it black in 1966 and the ballad ruby Tuesday which had remained the number 1 hits in the US (Obrecht 1980). They were simply unbeatable. In January 1967, there was a stir up of another sensation in Ed Sullivan show when the stones performed their lets spend the night together which was side B of Ruby Tuesday. In this show, Jagger instead of singing the words in the title lin e mumbled because there was a threat of censorship after some people made claims that the first line of the track had been censored. Many people anticipated that Jagger sung the phrase lets spend some time together with clarity and audibly (Mick et al. 2003). In February 1967, Jagger and Richards faced a major challenge when the two were arrested while in Britain in connection to crime of possessing drugs (Stephen 2006).May 1967, another challenge faced the Rolling Stones band with the arrest of Brian Jones. Luckily, the heavy jail sentences which had been made upon the three artistes were eventually put in to suspension following an appeal by their lawyer. As a result of this drawback, the Rolling Stone band members decided to refrain from making public appearances whether performing or in private business but this were a temporary measure and a strategy to recollect and reflect on their plight. Jagger with his love, singer Marianne Faithfull, flew to India in the compa ny of Beatles to meet star Maharishi Yogi. Following this episode, the Rolling Stones did not release another single until much later in the fall when they released the hit Dandelion which was ranked number 14 while its side B we love you was rated 50. In this last hit, both J. Lennon and P. McCartney sang back-up voices and the aim of this hit was to thank all fans of the Rolling Stones (Sandford Richards, 2004). December 1967, the Stones released their Satanic Majesties Request which was their psychedelic response to Sgt. Pepper by the Beatles which was perceived to be an ambitious mess (Regina 1980). It took some time for she is a rainbow which was a lone single track in their album featured in the top 25 chart. By the time it entered the chart, management of the group had been put under the responsibility of Allen Klein (Obrecht 1980). In May 1968, a hit track named Jumping Jack Flash was released and it was placed position 3 in the charts. In this month, basic roc k and roll returned. Again, the electric Beggars Banquet was in market after a 5- month delay which resulted from some sleeve photos which were in the controversial package. Critics of the band claimed that this album had been the best piece of work the Stones had ever made (Mick et al. 2003). On June 9th 1969, the greatest setback to the band struck. One of the most reliable and adventurous members by the name Brian Jones left the band. Jones had lent to the band a marimba, sitar and dulcimer. He had also been to Morocco where he recorded nomadic musicians who belonged to the Joujouka community. The explanation he gave for his quitting was that he did not see eye-to eye with other band members over the discs they were jointly cutting any more. Jones had made public his intentions to start his own band. The group reacted to this withdrawal swiftly and within a week, his position was taken up by Mick Taylor who was a former guitarist in the John Mayall band (Obrecht 1980). On July 3rd 1969, Brian Jones was found dead in his own swimming pool. Reports cited it as death by misadventure. It was revealed that Jones had been beset by drug problems and it had clearly come to him that the Rolling Stones band was owned by Jagger and Richards who made him barely participate in the various sessions of Beggars Banquet. A Few days after death of Jones, the Stones performed in open at Hyde Park (Mick et al. 2003). A day after burial of Brian Jones, on July 11th 1969, the Stones released Honkey Tonk Women, and another classic. At this time, every one of their album was in high demand including Let it Bleed (Regina 1980). Immediately after Jaggers return from Australia where he was a celebrity in the film Ned Kelly, he started the bands massive tour to America in 1969, after 3 years of not be able to visit the US (Mick et al. 2003). Their performance at Altamont Speedway, California turned tragic and portrayed the satanic image they had adopted earlie r when the Hells Angels motorcycle gang who had been hired by Stones to provide security stabbed a boy to death. This incident led to Stones dropping their stage shows for the following 6 years. The fall of 1970, after a long break from stage, they released a live album named Get Yer Ya-Yas out. Later that year, the band founded the Rolling Stones Records (Obrecht 1980). References Mick, J. Richards, K. Wood, C. (2003). Rolling Stones: Chronicle Books. ISBN 0-8118-4060 Nico, Z. (2008). The Complete Works of the Rolling Stones.New York: Sage Publication. Obrecht, Jas. (1980). Mick Taylor: Ex-Rolling Stones on His Own, Guitar World,p.20. Regina, R. (1980). Criminal Cases: Canada Law Book. p. 518. Sandford, C. and Richards K. (2004). Satisfaction.New York: Caroll Graf. Stephen, T. (2006). Some Girls AMG: All music. London: Longman Publishers. Don’t waste time! 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